At the forefront of a musical renaissance in Memphis, TN, the city’s own Clay “Krucial” Perry III has unveiled his most personal project to date titled CLAY via super-producer Tay Keith’s Drumatized (DOA) label. Listen HERE.

CLAY is a view into the world of an artist who has willed his way to the big leagues — from the streets to the studio as an audio engineer who engineered for big-name artists like NBA Youngboy — to becoming a regional star himself. Clay lays down his life story on the project, describing the highs to the lows in the game with some help from an all-star cast of features like G Herbo, BIG30, and Tay Keith. Clay’s deep musical breadth and range are on full display on tracks like the thunderous, club-ready Tay Keith-produced “Done Did,” the sampling of Tame Impala on “Karma” featuring BIG30, and the Grizzly Bear-sample prominently featured on project standout “Gangsta.” You’d be hard-pressed to find an artist bringing some of these sounds into trap music, but Clay “Krucial” Perry III makes it bang. The new body of work is a testament to the limitless potential he has continued to exhibit since stepping into the spotlight.

Additionally, the project arrives on the heels of the music video for his latest single, “Wafi” [feat. G Herbo]. Previously, he released a conceptual video for “Karma,” which COMPLEX asserted, “Gliding on the beat with his lyrical ability and crooning through the hook, Clay demonstrates what the current Memphis rap scene has to offer.”

Building on the foundations he laid in 2021 with his major-label debut mixtape, If We Must Die, which featured Trippie Redd and Tay Keith, Clay “Krucial” Perry III doubles down on his new project CLAY with his brand of passionate, bold storytelling, and unapologetic truth.