King Noah Rankin, CEO, and founder of 7 Kings Entertainment signed a joint venture deal with the legendary and iconic Cash Money Records. Through this deal every new artist that signs with 7 Kings Ent. and King Noah will automatically become a part of the Cash Money family. Currently, there are two artists on the label that are actively signed to both 7 Kings Entertainment & Cash Money: GSO Phat & Towhid.
Noah has infiltrated the music industry at an unparalleled speed. In less than one year he has signed several artists to 7 Kings Entertainment. His most recent business venture is the “7 Kings” urban clothing line. Noah’s business activities prior to the music span over multiple industries. He’s a real estate investor, owns several medical facilities, and a lifelong entrepreneur.
GSO Phat is a 19-year-old Mississippi-born and Texas-based rapper who freestyles off-the-cuff with impressive control, knocking down bars with the confidence of artists twice his age. After receiving acclaim from The Source, generating hundreds of thousands of streams and views across platforms, he’s landed a deal with Cash Money Records.
Regarding his signing, Cash Money Records Co-Founder and Co-C.E.O. Bryan “Birdman” Williams a.k.a. “Baby” said, “GSO Phat is a rare talent. I was really impressed from the first time I heard him. His raps are hard, but he’s got a really unique and incredible voice. To me, he embodies all the elements of a real superstar.”
“I’m versatile,” Phat affirms. “I can sing and rap, and I can make any kind of song. In everyday life, I feel like I’m misunderstood. With my music, I just try to make people feel me.”Hailing from Natchez, MS, he grew up with his father, mother, brother, sister, and cousin. Mom worked long hours as the head chef at a local hospital. Recognizing the poverty and hardship around him, he gravitated towards music. In school, he played football, basketball, and baseball. Some trouble landed him in a juvenile detention facility where he started rapping. With encouragement from friends, he decided to take music seriously.
“Once I got my head straight and came home, all I did was create music,” he recalls. Launching into the game, he adopted the name GSO Phat based on his childhood nickname “Phat” and an acronym for “G.O.A.T. (Greatest On A Track) Shit Only.” He initially lit up Facebook with a series of highly trafficked freestyles. Linking up with 7Kings Entertainment and relocating to Houston, he dropped “Pain” featuring Yung Ro followed by “Racks In Here” featuring OTB Fastlane in 2020. On its heels, he joined forces with Lil Chad to serve up the one-two punch of “Nasty Way” and “Ran It,” which The Source touted as “a must-see doubleheader” and added, “these newcomers are leading the pack of the next generation of Southern Hip-Hop.” At the top of 2021, he inked a deal with Cash Money Records and joined the legendary label’s roster, fulfilling “a dream come true.”