Mixtape: Bigg Unccc “Young Rich Villain” + Video “Try Again”

Unspooling drawly triplet flows with the saccharine smoothness of maple syrup, Bigg Unccc is right at home on Paper Route Empire’s roster of originals. Trading in his diamond-studded smile for a sinister smirk, the South Memphis menace shares his new mixtape, Young Rich Villain. Home to recent singles like “Call of Duty” and “Free Roccout,” the 11-track tape includes no features as Unccc single-handedly carries out his evil plan to fill his pockets by emptying yours. The tape arrives alongside a video for the project highlight “Try Again.”

Stepping atop an assortment of vivid and volatile instrumentals, with production from BandPlay and more, Bigg Unccc finds creative ways to lock his unmistakable flow onto each beat, snapping like Thanos with each flurry of flexes. The tape kicks off with “Old Me,” an origin story told over a violin instrumental so ghastly, it seems haunted by the silenced spirit of doubt. As the tape progresses, the Young Rich Villain questions if a worthy opponent even exists on the chillingly tongue-in-cheek, “Gun Don’t Work,” before answering that question in the negative on the tape’s finale, “Wanna Bees.”

Bigg Unccc is a standout artist on Paper Route Empire’s talented roster of Memphis risers. He first earned mainstream attention from his appearances on 2021’s PAPER ROUTE iLLUMINATi compilation mixtape, including “Beat It,” in which Unccc goes toe-to-toe with Young Dolph, and “Dead Body,” a collaboration with Dolph and PaperRoute Woo. Earlier this year, Unccc paid tribute to his mentor Dolph with his single “Letter to Flippa.”

With South Memphis on his back and a chip on his shoulder, look for Bigg Unccc’s profile to rise as he drops more music

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