$NOT reaches a new emotional peak. On his latest album Viceroy, he gets real with himself on a more personal level. Across the LP’s 17 tracks, $NOT explores relatable themes like love, heartbreak, and the ebb and flow of life itself. Informed by changes in his everyday existence, he speaks his mind throughout the project and tries to make sense of it all.

Speaking on the album, $NOT shares: “Naming my album Viceroy just made sense because that butterfly stands for transformation and resilience—which is what I’ve been through in this industry. People might not get it, but Florida’s in my blood, and the viceroy is a symbol of that struggle and growth.”

Alongside Viceroy, the hooded-rapper shares the video for an album highlight, “WHEN LIFE GETS RUFF.” The paranoia is palpable on this one, showcasing $NOT standing tall in the rain while he expresses his worldview.

Check it out below!