Vevo’s Hip Hop 50 Campaign Kicks Off With Public Enemy

Vevo, the world’s leading music video network, today announces how it will celebrate and honor the historic 50th Anniversary of Hip-Hop. 

Throughout 2023, the company will partner with hip-hop’s most influential artists for bespoke original content and specialized programming. Special editions of Vevo Footnotes, a series that takes viewers behind the scenes of their favorite videos, and Vevo ctrl., a series that features hard-hitting, cutting-edge artists, will see appearances from hip-hop legends such as A$AP Rocky, Common, Cypress Hill, De La Soul, Grand Puba, Havoc (Mobb Deep,) Lil Wayne, Ludacris, Macklemore, Mack Maine, MC Serch (3rd Bass,) Naughty by Nature, Public Enemy, Raekwon, Salt-N-Pepa, T.I., & Souls of Mischief.

Vevo will also have special programming dedicated to celebrating all aspects of the groundbreaking genre, including “Legends In Concert,” “Hip-Hop International,” “2K Hip-Hop Legends,” “Rock Meets Rap,” “70’s Sampled Songs,” ‘80’s Sampled Songs”, and more.

To kick off the celebrations, Vevo teamed up with Chuck D for an exclusive look behind the scenes of Public Enemy’s groundbreaking music video “Fight The Power” for Vevo Footnotes, from their critically acclaimed album Fear of a Black Planet. Chuck D explains the writing process, the concept for the video, the alloy of sounds used, and the public reception of the Spike Lee-directed video.

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