On the verge of a major moment, Atlanta’s hottest rising artist, buzzing rapper, and Slaughter Gang member 21 Lil Harold ignites a new single and music video entitled “Damn” [feat. G Herbo] today.
The track exudes trap intensity in between punchy 808s as 21 Lil Harold serves up woozy, yet immediately quotable bars. This record is one of Harold’s most personal and vulnerable records as he revisits childhood trauma and seeks a path to redemption. G Herbo counters with his sharp and scorching signature flow. Together, they unite the Midwest and the South on one undeniable and unstoppable banger. Directed by Diesel Films, the visual finds these two talents shining on screen together, locking into palpable and powerful chemistry as they rap without apology. Surrounded by friends in the clip, they walk down the street and spit to the camera, projecting confidence and swagger.
“Damn” maintains his momentum on the heels of “Robbin Season,” picking up steam on streaming services already. Upon impact, HotNewHipHop proclaimed, “The ATL native is known for explaining his tough life experiences through music. Delivering massive bars over bass-thumping beats is the route he usually takes, and his most recent release falls into that category.”
Listen to “Robbin Season”—HERE.
Right out of the gate, 21 Lil Harold’s wavy funked-out flow takes hold over a tense beat. Although the track flips a sample of the Foster Sylvers classic “Misdemeanor,” the inspiration of the record stems from The D.O.C. hit record “It’s Funky Enough,” it builds towards a direct warning, “It’s robbin season.” To accompany this bold and blunt banger, he released a cinematic music video. In the visual, various recognizable “figures” fall victim to high “Robbin Season” in hilarious fashion as 21 Lil Harold exudes nothing but confidence and style.
Most importantly, it just sets the stage for his anxiously awaited new project, coming soon. Following a period of intense subject matter, this new body of work turns the page on the next chapter as 21 Lil Harold and his closest brothers focus on the moment and, finally, revel in a bit of their success.
Meanwhile, his breakout project LARRY notably yielded the fan favorite banger “Good Times” [feat. Offset]. The latter reeled in 1.7 million Spotify streams, while Lyrical Lemonadeproclaimed, “21 Lil Harold is looking like the artist that has the necessary charisma, talent, and connections required to succeed in his cutthroat market.”
During 2021, LARRY captivated the culture and cemented 21 Lil Harold as an artist-to-watch. He dedicated the project to his friend Larry who tragically passed away. He went on to name each track after a friend who knew Larry. Piling up over 5 million-plus streams, it boasted fan favorites such as “Savage,” “Muffin (Freak Hoe)” [feat. Latto], and “Johnny” [feat. G Herbo], to name a few. Not to mention, it organically attracted co-signs from Drake, Travis Scott, Druski, and more.
It’s 21 Lil Harold season.
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