Video: DC The Don “Notice Me”

6’7″ tall crooner, DC The Don, continues to prove listeners that he can’t be tied down to one genre. Today he’s back with Notice Me,” which shows off DC’s soft side and ability to float atop a beat with smooth auto-tuned vocals. The LA-based genre-bending rapper has been teasing the song on social media for months, generating over 70k views on a YouTube snippet. Delivering candy-coated melodies and atop the song’s percolating synths and production that sounds straight out off a late 2000’s T-Pain record, DC chronicles all the ways he demands attention, from his sports car, to his bankroll, to his über-confident attitude: “Oh you got a fast car? Come and race me/I’m in my Demon, whoa, you drive at safe speed.” 

“Notice Me” is the latest in a line of quality DC The Don videos, following the red-tinted “Megalodon” and The Sandlot-homaging “Ghost Rider.” The 22-year-old rapper had a successful 2020, marked by his debut album Come As You Are and its deluxe edition. With more than 75 million streams across platforms, Come As You Are emphasizes the importance of being authentic to your creative self. The album was home to DC’s buzzing single “WORST DAY : (” (12 million total streams), as well as standout ragers like “Wait Your Turn,” “NASCAR RACER,” and “Campfire Story.” Featuring production from Supah Mario, Trademark, SephGotTheWaves, and more, Come As You Are (Deluxe) is available everywhere via Rostrum Records.

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