Holding down Kankakee, IL as one of their rising street griots, Only The Family’s Doodie Lo is armed with the tough talk and the menacing, grainy voice to match. As he focuses on elevating his career and supporting close friend Lil Durk’s “The 7220 Tour,” Doodie takes a moment to solidify his role as a street veteran as the “FACE” of his hometown in his new video. Sliding on a bassline-heavy trap beat, Doodie shares his street bonafides and warns his opps to stay out of proximity if they don’t want any smoke.

Following his collaboration with fellow Midwest mob virtuoso Icewear Vezzo on “Melrose,” Doodie looks forward to keeping his fans warm with a heater full of cold-blooded lyricism. Directed by CrownSoHeavy, the video finds Doodie chilling with his guys in a dim-lit studio as they smoke backwoods and lay out impressive money spreads. Complementing the eerie trap production and somber room, Doodie emphasizes that his fast-paced lifestyle as a rapper and a master of the hood are not mutually exclusive: “I be rapping, but got P’s on the low/You better ease off that snow/‘Fore I sneeze, and they blow.” Optimistic about his artistic growth in 2022, “FACE” is proof positive that Doodie has found his pocket and he’s ready to be the next hard-hitter out of his collective.