Video: Icewear Vezzo “First 48”

If you thought Icewear Vezzo was going to stay quiet for 2022, you thought wrong. Detroit’s biggest hustler has returned with his new music video “First 48,”from his forthcoming album, Rich Off Pints 3. Produced by Smerfbeats, the track is led by an ominous piano and deep 808’s that set the vibe for sheer pandemonium. “Don’t be lackin, you outta bounds, you better know your place,” Vezzo warns his opps  in the video as he mobs out of his Maybach his Iced Up Records associates. More than just a warning, the “First 48” gives a nod to the true-crime series of the same name with a sample of the theme song, and serves as a “how-to” guide for surviving the streets of Detroit. 

Fresh off the heels of an incredible weekend in Detroit where he headlined two concerts for 313 weekend, including “Live From The Streets” with Lil Durk, Vezzo is ready to unleash what he’s been cooking up in his laboratory. Something of a mad scientist, Vezzo continues to transcend what it means to be an artist, creator, entrepreneur and hometown hero as he generates new ways to impact the world outside of music. The Iced Up Records CEO is expanding his portfolio to include areas as diverse as low-income housing, cannabis, snacks (look out for a new line of potato chips), and jewelry maintenance. Vezzo is on track to be a pioneer in the burgeoning metaverse, with his own VezzoVerse launching soon and a line of NFTs based on merch.

Rich Off Pints 3 continues an acclaimed series that explores Vezzo’s evolution from hustler to entrepreneur. The last installment, Rich Off Pints 2, came out in September, and boasts over 65 million US streams to date. The 14-track project boasts over 65 million US streams to date, and features appearances from Future, Moneybagg Yo, Babyface Ray, and more. Last summer’s Rich Off Pints earned praise from Pitchfork, welcoming Lil Yachty, Trippie Redd, and EST Gee to his world of juice and jewels.

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