Video: Jay Fizzle “Won’t Cost Shit”

Jay Fizzle floats above Tennessee trap instrumentals, delivering sturdy street stories with a fast-talking flow. Celebrating his success with his chosen family, the Paper Route Empire rapper shares the new video for Won’t Cost Sh*t.” Riding an atmospheric instrumental and toe-tagging the thudding percussion, Fizzle puts on a master class in flexing like only he can: “So much ice around my neck I coulda bought a ‘Rari/Plus I walk in with my strap, reach for my chain you get it poppin/Got all these racks they think I sold my soul to ‘luminati/They say ‘how he get so rich but he ain’t never went to college’?” In the video, Fizzle shows the world how he moves in Memphis, flashing his racks and his ice, sitting in the front trunk of his purple Tesla, and hosts a raucous party in the city, with guests like PRE brethren Key GlockPaperRoute Woo, and many others. “Won’t Cost Sh*t” is the latest clip from DonaFizzo, Fizzle’s latest album, following in the wake of the star-studded “Dust Town Livin” ft. Big Scarr & Big Moochie Grape.

Released last month, DonaFizzo finds Jay fitting his flow into unexpected pockets on each stellar instrumental–including beats from heavy-hitters like BandplayAyoza, and Sosa 808–with mutant-like machismo. With a style inspired by his own Master Splinter, Young Dolph, Fizzle’s desire to ascend from the gutter can be felt in every track. From the arcade villain-esque “Nike Check,” to the Mission: Impossible-esque bounce of “50 Freaky B*tches” ft. 21 Lil Harold, to the furiously flex-heavy “Nothing Into Something,” DonaFizzo hits harder than a bo-staff from start to finish.

With a knack for invention embodied in every flow he creates, it’s not hard to see why Jay Fizzle identifies so closely with his favorite purple Ninja Turtle, Donatello. Enlisting Big Scarr and fellow Paper Route Empire artist Big Moochie Grape as his fellow Memphis Mutants, Fizzle shares the new video for “Dust Town Livin” from his recent mixtape, DonaFizzo. The track finds Fizzle laying the groundwork for the trio’s pursuit of the paper, casting Scarr and Moochie as his Leonardo and Rafael with each artist’s unique talents combining to heighten the strength of the team.

DonaFizzo is the latest salvo in a busy year for Jay Fizzle and the rest of PRE. Fizzle kicked off the year with purpose, sharing “LLD,” a heartfelt tribute to his mentor Young Dolph. Adorned with lush harmonies and a star vocal turn from Ricco Barrino, “Long Live Dolph” finds Jay Fizzle baring his soul, the South Memphis native audibly emotional when he relays his gratitude to his mentor for teaching him everything he knows: “The way I talk, the way I walk, the way I act, the way I dress/The way I do my thing up in the booth, I learned it from the best.” With over 1.8 million views on YouTube, “LLD” is the opening track from Paper Route Empire Presents: Long Live Dolph, a compilation album from the independent label, which features appearances from nearly every artist on PRE, including Key GlockBig Moochie GrapeKenny Muney and more.

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