Fresh off the release of his joint album, Nobody Safe, with NBA YoungBoy, Rich the Kid is back today with a brand new single and music video titled “So Heartless.” The video features cameos from Lil Wayne, Lil Tjay, Famous Dex, Rich’s fiance Tori Brixx and more. Rich also addresses his label situation and his decision to go independent with the line, “why they gettin’ all the rights when they ain’t even on the song.” Rich has always been known for his relentless work ethic and he’s not letting up going into the new year. He’s set to release a new video titled “Right” next week and he’s already been promoting another upcoming collaboration which features Flo Milli, Rubi Rose and Mulatto.