Rising New Orleans rapper Rob49 unveils his thunderous new single, “Hustler’s Anthem V2,” out today via Rebel Music/Geffen Records. The update on his Robb2B-produced hit from earlier this year pairs the breakout artist with his famous co-signer, Birdman, and another Louisianan: Baton Rouge’s Kevin Gates, who blesses the song with a typically torrid verse. “Hustler’s Anthem V2” is available now.
Rob49’s songs are an exercise in expertly controlled chaos, and “Hustler’s Anthem” is no exception. His trademark “alright” ad-lib makes each line sound like the next in a series of escalating admissions—or threats. This mounting tension is released by Gates, whose verse lurches back and forth from the cold blooded to the tantalizingly vulnerable. It’s a heady mix that elevates the track to new heights.
The original version of “Hustler’s Anthem” appeared on April’s Welcome to Vulture Island. That project’s “Vulture Island” was the first of its songs to receive the “V2” treatment, when the Atlanta superstar Lil Baby teamed up with Rob49 to trade verses about the thin line between rap superstardom and the peril that still lurks in the streets.
Born in New Orleans in 1999, Rob49 grew up between projects in the city’s 4th and 9th Wards—hence the “4” and “9” in his rap name—and embodies its ferocious spirit, packing his songs with energy and menace. He records and releases music at a similarly urgent pace, with Welcome to Vulture Island marking his fourth full-length project in just under 24 months.
Despite his youth, Rob49 has been embraced by some of hip-hop’s heavy hitters, collaborating with Detroit rappers Icewear Vezzo and Babyface Ray, and Atlantans Doe Boy and Landstrip Chip, as well as touring with the Jacksonville native Nardo Wick. If “Hustler’s Anthem V2” is any indication, Rob49’s stamp of approval will soon be as valuable and trustworthy as anyone’s.