East Atlanta’s most influential good luck charm; KEY! returns with visual for the fan-favorite appeasing single Why from his gratifying album So Emotional which released earlier this year.

Who else besides KEY! could film an emotional love song music video in the middle of the hood in the Bronx, New York and still make the vision come together… The answer is absolutely no one. As desperately eager supporters await the emerging release of the So Emotional follow-up Emotionally Unavailable tap into the good time and fun-loving visual for Why below!