Concrete Hills Brings Lil Yachty to the “Hoop State”

Photo Credit - AB Gonzalez

After a successful release for their basketball-inspired capsule collection with Duke University, Drew and Jamie Frank have nothing left to prove: they’ve already won. 

Drew is a first-year student at Duke who has seemingly taken the fashion industry by storm. For starters, the two brothers own and operate Kickpin – an online sneaker boutique that specializes in high-end, exclusive shoe releases. Since their launch, the duo have gone on to donate an estimated 5,000 sneakers to underprivileged children around the world, using their influence for a good cause. 

Concrete Hills’ rise in popularity is branded by their star-studded list of clients donning the look, such as Brandon Ingram, Kyle Kuzma, Bloody Osiris, Meek Mill, Lil Yachty, Jalen Ramsey and others. 

Yachty’s standing-room-only show last night further solidified the Frank brother’s greatness. Despite the consistent beseeching of Instagrammers complaining about a lack of promotion for something that literally sold-out in a matter of minutes, according to Jamie, future events are promised to have more tickets available for purchase. “We wanted it to be an exclusive show,” he says in response to the confusion.

But if it’s any consolation, The Fruit shared a public disclaimer on their website that reads: “Yes, we’re expecting Lil Yachty on Feb 19th. As usual at the Fruit, artists sell their own tickets, and his show sold out before we even had a chance to get word out.” 

Beyond the slight hiccup, Yachty and the Concrete Boyz [CAMO!, Draft Day] put on one hell of a show. From viral YouTuber [Baylen Levine] making an appearance, to up-and-coming musicians [Lil Peej, TGBEAM], Concrete Hills’ did a great job catering to the needs of their audience. Serving the college community can be a hit or miss. And yet, Drew and Jamie’s success is measured by the outpouring of support received from their peers.

They’re without a doubt the youngest duo in charge, rumored to already have something else in the works. Stay tuned.

About the Author

Derrius Edwards
Derrius is a music industry professional with experience in content strategy and editorial writing, sharing relevant and resonating stories as a conduit for hip-hop culture advancement.

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