Jay Critch readies fans for his upcoming mixtape with new single, “Kick It.” The project, titled HUMBLE GIANT, is set to release on March 15th and will include no guest verses across 13 tracks – just Jay and his flex-heavy bars. On his latest entry, the gifted rapper raps over a Cash Cobain-produced beat as he maps out his success.

In the accompanying video, Critch stars as the proprietor of Critch Fil-A, a popular chicken shop, as he serves customers his own happy meals, drives the boat with beautiful employees behind the counter, and handles unruly customers like only he can.

Check it out below!