It’s so funny how different people respond to the same piece of music. When I hear a song from rising Florida rapper Dee Watkins, I’m immediately drawn to his easygoing drawl, his deep sense of rhythm, and effortlessly gripping sense of narrative. Some listeners, however, might need more convincing before adding Dee to their regular rotation. Dee’s new video for “See It in Me” is a message pointed directly at that latter group–it’s a winsome and soulful attempt from the 23-year-old artist to convert skeptics into devotees.

Armed with a wistfully warm piano-led beat from Yung Tago, Dee Watkins bares his soul, reflecting on his days as a troublesome school kid, praising the woman who’s been holding him down, and calling his grandma just to make sure she’s ok. Though the song touches on serious topics, the new video is anything but somber, as Dee snarls at the camera and brushes his grill while alternating between his vintage Julius Erving jersey and his brand new Atlanta Falcons jersey, emblazoned with the name of former Florida Gator star Kyle Pitts. The video arrives in the run up to Problem Child 3, out this fall via Alamo Records, following recent clips for “Problem Child 3 (Intro)” and “Beside Me.”