Video: $NOT & A$AP Rocky “Doja”

I hope you’re ready for $NOT & A$AP Rocky to be roaring through your speakers. $NOT just dropped the video for his new single “Doja” ft. A$AP Rocky off his upcoming album Ethereal, out Feb. 11th via 300 Ent. Directed by HIDJI, “Doja” is pure New York. $NOT & Rocky go from bodegas to Bed Stuy to project backyards as they spit quickfire, sh*t talking raps. I can already hear fans shouting “f*ck you! f*ck that!!” alongside $NOT & Rocky at outrageous volumes. Taking his iconic hoodie wearing to new heights, $NOT is serving elevated incognito as he dons Balenciaga, Rick Owens, Alyx, Yeezy, Gucci, Supreme and more throughout. The “Doja” video closes with A$AP Rocky gazing out at a mural of Virgil Abloh and A$AP Yams, as the music fades to one of the more ethereal tracks on $NOT’s upcoming album. It’s a beautiful tribute and touching moment. 

Ethereal is the third studio album from the 300 Ent signee. Featuring 14 tracks, Ethereal is lyrically dense as $NOT moves from explosive bangers to moody ballads, matching every stone cold flex with a reminder of self-doubt. In addition to Rocky, $NOT invited Juicy J, Joey Bada$$, Trippie Redd, Kevin Abstract and newcomer Teddi Jones into his world. Rocky’s creative agency, AWGE, also came on board to provide creative direction to the album as a whole. Get ready, Ethereal drops next Friday.

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