VA native Why Not Duce delivers “Im Up Text.” Serving as his debut single of 2023, the Heir Wave Music Group signee gives fans his sonic interpretation of what goes down after one receives a lustful late-night message.

Why Not Duce is a 26-year-old performer from the small town of Waverly. The substantial buzz the burgeoning entertainer generated locally caught the ear of Grammy-nominated recording artist Pusha T, who signed him to his Heir Wave Music Group imprint soon after. 

Stream “Im Up Text” on your DSP of choice HERE