Hit-Boy’s dad, Big Hit, finished off the year with his debut album, The Truth Is In My Eyes. A very special project, the album is executive produced by Hit-Boy, who’s up for two nominations at the 2024 Grammys.

In case you’re looking for the album on streaming platforms, don’t. Big Hit’s debut opus is only available to purchase (not stream) on his website through an offer-based model he calls ‘Out The Trunk,’ which is similar to Nipsey Hussle’s Proud2Pay approach.

In support of Big Hit’s big release, the Pasadena native hosted an art exhibition this past weekend. The gallery featured an exclusive pop-up shop where fans could purchase some of Big Hit’s handcrafted art pieces. Plus, he was selling physical hardcopies of The Truth Is In My Eyes, a bold but daring move in today’s world where streaming is everything.

It’s exciting to see what’s next for Big Hit. Check out The Truth Is In My Eyes exclusively on bighitnupid.com, which flaunts guest verses from Snoop Dogg, The Alchemist, Hit-Boy, Dom Kennedy, and more.