Brooklyn-based viral TikTok star turned recording artist JUFU connects with DMV Rookie of The Year and BRS Kash collaborator Dyson Alexander for Jake Vicious’ EasyTapez produced anti-drunk driving PSA “My Mind.” Catchy enough to keep our heads bobbing but thoughtful enough to make us think twice about getting behind the wheel of a vehicle intoxicated, the holiday release is a chill Pop/Rap ballad where love is lost yet recovered again.

Take a listen to “My Mind” via Roc Nation’s distribution arm Equity, on behalf of Jake’s Vicious Music imprint, and expect matching visuals to be released in early 2023. If you’ve been affected by impaired driving or looking for more ways to spread awareness about this preventable occurrence, head over to ovc.ojp.gov!