Surging out of South Memphis with a conversational flow, Bigg Unccc has the goods to be Paper Route Empire’s next star. Rhyming in triplets over a haunting fanfare, Unccc shares “Free Roccout,” his new video single. An impassioned plea to free his close friend, “Free Roccout” kicks off with brass that wouldn’t sound out of place in a classic western, before the horns slow down to a lurching, Memphis-friendly tempo. The song is a showcase of Unccc’s tumbling flow, as he stacks flexes and demeans his opps with an easygoing drawl: “Slammin’ your head like Shawn Kemp/I’m a big shark in the water, lil boy you a shrimp.” In the video, released on his birthday, Unccc rocks Gallery Dept. as he stalks his home neighborhood under street lights.

Bigg Unccc is a standout artist on Paper Route Empire’s talented roster of Memphis risers. He first earned mainstream attention from his appearances on 2021’s PAPER ROUTE iLLUMINATi compilation mixtape, including “Beat It,” in which Unccc goes toe-to-toe with Young Dolph, and “Dead Body,” a collaboration with Dolph and PaperRoute Woo. Earlier this year, Unccc paid tribute to his mentor Dolph with his single “Letter to Flippa.”

With South Memphis on his back and a chip on his shoulder, look for Bigg Unccc’s profile to rise as he drops more music.